Get found. Get trusted.
Get chosen.
Digital marketing consulting for every kind of business — local shops and clinics, MSMEs, startups, SaaS & IT, and e-commerce brands — built to turn visibility into revenue.
Local Business & Clinics
Own your neighbourhood search — Google Maps, reviews, and walk-in traffic.
MSME & Small Business
Compete with bigger budgets using sharper targeting and consistent content.
Startups
Build category authority and search presence before competitors do.
SaaS & IT Companies
Turn technical content and comparison searches into demo requests.
E-commerce
Convert product-level search intent into checkouts, not just visits.
Enterprise & Large Business
Scale SEO and content governance across teams, markets, and locations.
Being good at what you do isn’t enough anymore.
Your ideal customer is searching for you right now — on Google, on Google Maps, and increasingly, by asking ChatGPT or Gemini for a recommendation. If your business isn’t structured to be found and trusted in that moment, a competitor with a weaker offering — but stronger visibility — wins the customer instead.
Most digital marketing help stops at rankings and impressions. This doesn’t. Every service exists to move a stranger through three stages: get found, build trust, and convert — whatever industry you’re in.
A three-stage system, not a bundle of tactics
Each stage solves a distinct failure point between a stranger’s search and a paying customer. Most businesses are only missing one.
Stage 1
Get Found
Be visible everywhere your future customer is searching — Google, Maps, and AI answer engines.
- SEO
- Local SEO & GBP
- AEO/GEO
- Voice Search
Stage 2
Build Trust
Convert visibility into credibility before the first conversation ever happens.
- Content Marketing
- Reviews & Reputation
Stage 3
Convert
Turn interest into a sale, a booked call, or an inquiry — not just a bounce.
- Conversion Rate Optimization
- AI Chatbot Lead Capture
One system, built to flex across industries
The framework doesn’t change — but the priority and the playbook do.
Local Business & Clinics
Neighbourhood visibility, review volume, and same-day booking.
MSME & Small Business
Outrank bigger competitors with sharper targeting.
Startups
Build category authority before paid budgets scale.
SaaS & IT Companies
Rank for comparison queries, get cited in AI answers.
E-commerce
Capture product-level intent, reduce checkout drop-off.
Enterprise
Coordinate SEO and content at scale, across markets.
Why work with me directly
I’m Girdhari Singh Rajpurohit, founder of G2S Technology, and a practitioner with over a decade of hands-on experience — for businesses ranging from single-location clinics to funded startups and SaaS companies.
Alongside client work, I share what I’m learning in the open — through blog articles and short-form video. It’s the same thinking that goes into client strategy, published so you can see how I think before you ever book a call.
- Direct access — you work with me, not a rotating account team
- Strategy grounded in current search behavior, including AI search
- Retainers built around leads and revenue, not deliverables
Knowledge, shared in the open
Blogs and videos on SEO, AEO/GEO, and lead generation.
Tools I actually use
A working toolkit across research, analytics, content, and conversion.
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Google Search ConsoleFree — indexing, queries, and technical health.
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UbersuggestKeyword research and competitor gap analysis.
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Google Business ProfileThe foundation of local and Maps visibility.
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Google Analytics 4Traffic, behavior, and conversion tracking.
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Looker StudioFree reporting dashboards for stakeholders.
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HotjarHeatmaps and session recordings for CRO.
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CanvaInfographics, social creative, quick design.
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GrammarlyEditing pass for every published piece.
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Claude / ChatGPTDrafting support — always fact-checked by hand.
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WhatsApp Business APIDirect lead capture, especially for local/MSME.
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CalendlyFrictionless call booking from the site.
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AI Chatbot Widgets24/7 on-site lead qualification.
A simple process to start
Free strategy call
We look at where you’re losing visibility, trust, or leads today.
Custom roadmap
A prioritized plan across Get Found, Build Trust, and Convert.
Execution & reporting
Monthly work tied to lead-generation outcomes, not just rankings.
What changes when you work with a practitioner
Not every “digital marketing help” looks the same. Here’s the honest comparison.
What it’s like to work together
Feedback from businesses I’ve worked with on Local SEO, ecommerce SEO, and B2B search visibility.
Girdhari’s guidance on Local SEO and Google Business Profile optimization helped us understand exactly what needed to be improved. From GBP structure and local relevance to our overall Maps visibility, the process was practical and focused on real business goals. His SEO approach is clear, data-driven, and easy to implement.
Working with Girdhari on the SEO of our ecommerce website gave us a much clearer direction for organic growth. He worked on the technical and on-page aspects while keeping our products, customers, and business goals in focus. The biggest difference was having an SEO strategy that was practical rather than just a list of keywords.
Girdhari brought a structured SEO approach to our textile business and helped us focus on reaching the right B2B audience online. His understanding of search intent, service pages, keywords, and content made the strategy much more relevant to our business. Communication was straightforward, and the work stayed focused on generating meaningful visibility.
Common questions
No — the framework is built to flex across local businesses, MSMEs, startups, SaaS & IT, e-commerce, and enterprise accounts. You can see how each stage maps to your business on the services page.
You work directly with a practitioner who has run these systems for a decade — not a junior account manager. More on my background is on the about page.
Yes — this consulting practice operates remotely with clients across India. Calls, audits, and reporting all happen online, so location is never a barrier. Get in touch wherever you are.
The framework is modular. Most engagements start with the single stage costing you the most leads today — often Local SEO for location-based businesses or conversion rate optimization for sites that already get traffic.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) structure your content so AI tools like ChatGPT, Gemini, Perplexity, and Google AI Overviews can understand, trust, and recommend your business. If your customers ask AI for recommendations, it matters. Start with the difference between SEO, AEO, and GEO or see the AEO/GEO service.
AI engines favour clear, well-structured answers, consistent entity information, and trusted third-party mentions. Schema markup, FAQ-style content, and topical depth all help. See how to get cited by ChatGPT and Perplexity and this guide to schema markup for AEO.
Map pack visibility depends on relevance, proximity, and prominence — a complete Google Business Profile, consistent NAP details, and a steady flow of reviews. Use the Google Business Profile optimization checklist, read about map pack ranking factors in India, or explore Local SEO.
It depends on your competition, site health, and starting authority. Quick technical and on-page fixes can show movement early, while content and authority compound over several months. SEO works best as a long-term channel — this startup SEO roadmap shows what to prioritise and when.
Paid ads buy immediate visibility; SEO builds an asset that keeps paying back. Most startups need a mix weighted by runway and sales cycle. This breakdown of SEO vs paid ads for startups explains where a fixed budget goes further.
Yes — ecommerce SEO covers category and product page structure, technical health, and content that matches buying intent. See the guides on ecommerce SEO page types and Shopify SEO in India.
Reviews influence both local rankings and whether a searcher chooses you over a competitor. A consistent system for requesting and responding to reviews matters more than a one-off push. Learn more about reviews & reputation management.
Yes — that usually points to a conversion problem, not a traffic problem. Conversion rate optimization fixes friction on key pages, and an AI chatbot for lead capture can qualify and capture visitors around the clock.
Ready to be the obvious choice in your market?
Book a free strategy call and leave with a clear picture of where you’re losing visibility, trust, or leads.